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Ric's Recommended Reading
Behavioral Finance / Neuroeconomics Selections

If you only read one, start here:

Behavioral Finance and Wealth Management: How to Build Optimal Portfolios That Account for Investor Biases
Michael M. Pompian

Although fear and greed have always driven the markets —  as well as good and bad investment decision-making —  behavioral finance as a discipline has only recently attracted serious attention from both financial professionals and investors. Given the run up in stock prices during the late 1990s, and the subsequent popping of the technology bubble, understanding investor behavior is now more important than ever.





Aczel, Amir D. Chance: A Guide to Gambling, Love, the Stock Market, & Just About Everything Else.

Ariely, Dan. Predictably Irrational: The Hidden Forces That Shape Our Decisions.

Belsky, Gary and Thomas Gilovich. Why Smart People Make Big Money Mistakes and How to Correct Them.

Brafman, Ori and Rom Brafman. Sway: The Irresistible Pull of Irrational Behavior.

Camerer, Colin F., George Loewenstein, and Matthew Rabin. Advances In Behavioral Economics.

Gilovich, Thomas. How We Know What Isn't So.

Glimcher, Paul W., Colin F. Camerer, Ernest Fehr, and Russell A. Poldrack. Neuroeconomics: Decision Making and the Brain.

Krueger, David, M.D. with John David Mann. The Secret Language of Money: How to Make Smarter Financial Decisions and Live a Richer Life.

Loewenstein, George. Exotic Preferences: Behavioral Economics and Human Motivation.

Mlodinow, Leonard. The Drunkard's Walk: How Randomness Rules Our Lives.

Politser, Peter. Neuroeconomics: A Guide to the New Science of Making Choices.

Pompian, Michael M. Behavioral Finance and Wealth Management: How to Build Optimal Portfolios That Account for Investor Biases.

Taleb, Nassim Nicholas. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets.

Taleb, Nassim Nicholas. The Black Swan: The Impact of the Highly Improbable.

Thaler, Richard H. and Cass R. Sunstein. Nudge: Improving Decisions About Health, Wealth and Happiness.

Zweig, Jason. Your Money & Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich.

Ric Edelman provides his list of recommended reading for informational purposes only.